If we knew what we were doing, it would not be research, would it?

If we knew what we were doing, it would not be research, would it?

Image taken from the movie "Shoot 'em up"

Albert Einstein

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Research is to see what everybody else has seen, and to think what nobody else has thought.

Research is to see what everybody else has seen, and to think what nobody else has thought.

Image taken from the movie "Transformers"

Albert Szent-Gyorgyi

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Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.

Image taken from the movie "The Kingdom"

David Ogilvy

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As long as market research is seen as a cost and a staff function, it will never meet its potential.

As long as market research is seen as a cost and a staff function, it will never meet its potential.

Seth Godin

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Knowledge is of two kinds: We know a subject ourselves, or we know where we can find information about it.

Knowledge is of two kinds: We know a subject ourselves, or we know where we can find information about it.

Image taken from the "Invaders"

Samuel Johnson

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Organisers

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Exhibitors

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Marketers

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